By: Maria Flynn
Why do people buy your product or service? It’s probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It’s because they believe that your product or service will benefit them. That’s all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM.
Here’s a quick way to find all the benefits of your product or service. Take a blank piece of paper. Write on the top
“People buy my product (service, etc.) so that…”
then list the benefits. Here’s an example.
“They can lose weight”
“They can get healthier”
“They can fit into new clothes”
“People by my product so that they can lose weight”
“So they look better”
“So they get in better physical shape”
“So they can get more dates”.
Repeat the process again and again. Keep digging.
This is a quick and easy way to make sure you address as many benefits as possible that your target market is interested in. Be sure to include them in any copy or ads that you’re writing. Don’t leave any out, you never know who will read your copy and say “Wow. That’s EXACTLY what I want”.
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